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Resources
The Mitch Seigel Blog
Online Versus Offline - What’s in your Plan?
Submitted by Mitch Seigel on Tues, 5/15/2012
I was at a breakfast meeting on Friday with about fifteen other 20+ year marketing veterans. In talking with one of the other members of the group, it struck us funny how the term online has taken such a strong hold in today’s vernacular, that is has deemed the basis and beginnings of all marketing as ‘offline.’
I was at a breakfast meeting on Friday with about fifteen other 20+ year marketing veterans. In talking with one of the other members of the group, it struck us funny how the term online has taken such a strong hold in today’s vernacular, that is has deemed the basis and beginnings of all marketing as ‘offline.’
Nine Reasons Why Master Salespeople Love Hearing the Word NO!
Submitted by Mitch Seigel on Wed, 5/07/2012
1. Master salespeople are not afraid of objections by clients. They encourage their clients to get any doubts about the investment in their product or service out on the table....
1. Master salespeople are not afraid of objections by clients. They encourage their clients to get any doubts about the investment in their product or service out on the table....
Your Marketing Plan
Submitted by Mitch Seigel on Tue, 05/01/2012
Since I last wrote about developing a marketing plan, about eight months ago, I’ve met with no less than fifteen businesses whom did not have one developed. Some of these were established businesses and others were brand new, just out of the gate.
Since I last wrote about developing a marketing plan, about eight months ago, I’ve met with no less than fifteen businesses whom did not have one developed. Some of these were established businesses and others were brand new, just out of the gate.
Your Personality Matters
Submitted by Mitch Seigel on Wed, 4/24/2012
One of the most enjoyable experiences of a day in the life of a salesperson is meeting with a variety of people, who all have different personalities. It would actually be scary if everyone was the same. The great salespeople will tell you that the way to success is being flexible and having the ability to work with all of these social styles.
What’s in a brand anyway?
Submitted by Mitch Seigel on Wed, 4/17/2012
A recent meeting with a manufacturer reminded me of an experience years ago when I was
buying my first stereo. Independent components were in at the time. The most important piece
was the receiver, which determined the power and options for the rest of your system....
Anyone Can be a Closer
Submitted by Mitch Seigel on Tues, 04/09/2012
I always tell people that I’m an announcer who got into sales. That’s exactly the truth. I didn’t know about closing techniques. I just was given directions by my first sales manager and followed them to the tee.
Nine Steps to a Successful Sponsorship
Submitted by Mitch Seigel on Tue, 04/03/2012
The following are key steps to successfully implementing a sponsorship for your company...
The following are key steps to successfully implementing a sponsorship for your company...
Negotiating for a Win-Win
Submitted by Mitch Seigel on Tues, 03/27/2012
If you are in tune with your client’s expectations and needs, you should actually be able to negotiate for them as well as yourself. Sounds crazy, but it’s true. Anticipation of a conversation, supported by preparation, can lead to quicker and more accommodating agreements.
Sports Marketing Bliss
Submitted by Mitch Seigel on Tues, 03/20/2012
For many sports fanatics, we are right in the middle of the greatest time in the year for sports. The NBA and NHL are driving toward the playoffs, the NCAA is in full March madness mania, MLB is just a few spring training games away from opening day at ballparks across America, and everyone’s wondering where the next stop will be for Peyton Manning’s Hall of Fame arm....
Objections Guide You to the Sale
Submitted by Mitch Seigel on Tue, 03/13/2012
The best way, and sometimes the only way, to come to an agreement with a prospective client, is to go through the objections they have to an engagement with you or your company. Often, salespeople find this is the hardest part of the sales process. It is thought that by bringing up the objections it may shine a spotlight on them and give more reason for the prospect not to do business. It does put the objection in the spotlight, but this is a good thing.
The best way, and sometimes the only way, to come to an agreement with a prospective client, is to go through the objections they have to an engagement with you or your company. Often, salespeople find this is the hardest part of the sales process. It is thought that by bringing up the objections it may shine a spotlight on them and give more reason for the prospect not to do business. It does put the objection in the spotlight, but this is a good thing.